27 September, 2012
Naivety and Freshly Squeezed
I'm bummed...properly and truly bummed.
You know when everyone does everything they can to collect the kids sticker book cards or football cards and you trade with people, swop, buy that extra pack of crisps that you really don't need but the kids beg you cos you get 5 extra cards....well this last few days it's been a bit like that on pinterest and freshly squeezed.
I'm really disappointed in the whole challenge and the naivety (or was it a clever marketing ploy) of the owner Randi. I've followed her blog, I've browsed her shop in the past but no more.
It's not that I really need the fabric (well who says no to free fabric) it's the whole manner in which the challenge was handled.
I emailed her before her blog post with the newly changed time frame of 3pm MST and so had a valid entry. She didn't email me straight back saying ohhh I'm overwhelmed and can't possibly commit to all these bundles, she left me thinking i'd get the bundle, why did she change the timeframe if she had no intention of honouring the entries anyway.
Today I received this email from her,
The PIN IT TO WIN IT challenge turned out to be much more successful than I imagined, and I honestly thought that I would be lucky to have 3-5 winners. It was apparent within 12 hours that the challenge was going to be bigger than I imagined. Over the course of Monday evening and Tuesday I really struggled with how to handle this. Unfortunately I was not as pro-active as I should have been, so I am now in the position to be unable to give away enough fabric to fulfill all of the winnings pins. For this I am sincerely sorry! My intention was never to garner publicity for my shop without being able to fulfill all of the winning requests.
So why didn't she close the competition after the 12 hours or say I only plan on giving bundles to the first 5... ok, she's given 10 bundles away so say 200$ worth plus postage but her site traffic must be through the roof..
oh and she's given a 20% discount off her store... another clever marketing ploy or a true act of generosity ??? cynic in me there
Anyway, I've posted this on her blog in the open for all to see.
I'm a regular reader of the blog and check out the etsy store, I haven't ordered from you before because generally your prices are slightly higher than what I can get elsewhere. To be totally honest without wanting to cause offence, the whole competition was slightly naive of you. Firstly, you have how many followers, if 10% or more entered ,your proposed 3 bundles would've gone within the first day. You chose pinterest which has a huge following in itself, you encouraged us to blog, tweet and facebook the giveaway which most of us did in at least one of the outlets, some all 3. This caused a huge amount of free advertising to you, your site traffic must have been off the scale.
I checked last night (once the cut off time had been edited) and it said that the giveaway had ended at 3pm MST, it still wasn't announced that the rules had changed. Yes you put limited stocks but that doesn't mean only 10 bundles.
The guidelines should have been changed on the first day once you realised that you didn't have the stock to give away. If you had 80 valid winners, you must've already received the 10 by the end of the first day. Holding your hands up then and admitting you'd mucked up, didn't have the money or the stock would've been totally understandable and no one wants to see your business suffer but you let it run it's course, causing more free advertising and site traffic.
I am pleased that you are replying to emails and blog posts, this is very professional of you and understandably time consuming.
I am however removing my pins and will not enter any more competitions.
Best of luck "
Naivety is fine but allowing the challenge to continue was not and that's the end of the subject for me, because the saying goes, all publicity is good publicity and i'm not giving her any more :O)